Road trips back to one’s hometown have become an important part of celebrating the festive season. There is nothing quite like the growing excitement permeating the air as families prepare for the drive home, or the feeling of peace and comfort as familiar landscapes zoom by.

Paying tribute to these road trips, eCurve’s Raya campaign this year themed Suasana Riang Ria will take place from May 18 to June 17, 2018. Balik kampung vibes are sure to abound at the sight of the décor set up at the mall’s Centre Atrium, reminiscent of a highway complete with bright green tollbooths. Potted plants and streetlights add to the overall ambiance, creating a picturesque scene for visitors to enjoy.

Azizul Hisham Ahmad, Centre Manager of eCurve said, “When we think about Raya and celebrating the festivities, the drive back to our respective kampungs will also often spring to mind. These annual voyages are practically part of tradition, and were what inspired us this year in creating a unique campaign for our loyal patrons to enjoy. After all, the joys of going home for the holidays are truly irreplaceable and we hope everyone at eCurve has a wonderful time here this festive season.”

Against the backdrop of eCurve’s highway and tollbooth decorations, the mall will also be putting on musical dance performances every weekend throughout the campaign. Taking a contemporary twist, the shows will be a celebration of balik kampung journeys with upbeat tunes and dance moves which are sure to entertain audiences of all ages.

Visitors to the mall will also not want to miss the great deals and offers available at eCurve leading up to the Raya holiday, as even more booths set up around the Centre Atrium will see all sorts of goodies up for sale.

Better yet, shoppers who spend RM200 and above in a maximum of two receipts anytime throughout the campaign period can reward themselves by redeeming an exclusive Bekal Raya tiffin carrier along with a set of Sampul Raya packets! All redemptions are subject to terms and conditions and valid while stocks last.

Keen to find out more about eCurve’s Raya campaign? Call eCurve’s Customer Care Officers at 03-7725 0277 or visit or eCurve’s Facebook page at