I was never a fan of beauty pageants. Most of them are just the same to me. With pretty girls prancing around, trying to convince everyone else in audience that they are the prettiest, with plenty of dramas and viscious backstabbing in the background. Call me a chauvinist but that’s pretty much my opinion on pageants, but I’m glad that I was proved wrong today when I was told that when it comes to pageants, there’s more than meet the eyes. There’s more than just pretty faces with perfect figures, but there’s beauty with brains. Well, at least where Ageless International Beauty Pageant is concerned.

Already in it’s second cycle, the said pageant will be dazzling audiences with not just beautiful but talented individuals.

Qui Production Group,& in collaboration with De BEAUTY, held its official announcement of the second edition of Malaysia’s most prestigious and unique beauty pageant; Ageless International Beauty Pageant 2017, today in Selangor Turf Club.

Themed”Be A Star’, the pageant judges beyond the contestants’ appearances, by taking into consideration their character, academic and career achievements. The winner of the crown will be rewarded with a RM30,000 prize,while the first, second, third and fourth runner-ups will be receiving RM26,000, RM23,000, RM21,500 and RM21,000 respectively.The winner of the Classic Ageless International title on the other hand,will be walking away with a prize worth RM25,000.

The event saw the MoU signing between Qui Production Group and De BEAUTY where the will be the co-organisers for this year’s edition of Ageless International Beautiful Pageant.

This pageant aims to inspire, motivate and cultivate strength for the modern women through balancing family, career and societal obligations a well as responsibilities. With the strength of the women representing Ageless International Beauty ambassador, it is hoped that it will encourage and inspire the many friends and families to be more generous for charitable causes.

The finale of this beauty pageant will be taking place on 21 December 2017, Thursday, at Sunway Resort Hotel at 5pm.

“We are thrilled for the partnership as we are co organising for the first time. Through this partnership, we hope to bring more attention and inspire a wider audience of powerful women to participate in this pageant. We are also proud to be associated with Ageless International Beauty Pageant where the contestants for this pageant will be recruited based on the recommendations of De BEAUTY’s beauty salon partners nationwide. Our theme”Be A Star’ shares the same aspiration with Ageless International Beauty Pageant which brings us to work together this year” said De BEAUTY’s Founder, Mr. Jak Tan when asked what’s his aspiration for this pageant.

“We want to recognise these amazing women for their great contributions and that is why this platform is truly one-of-a kind. This pageant goes beyond external beauty and emphasises more on women empowerment, nurturing leadership skills and equipping them with powerful life skills that would mould them into role models worth looking up to.” Ms Jazzmine Cheah, Founder of beYOUtiful lmage&Style and the Brand Advisor for Ageless International Beauty Pageant 2017, reiterated.

Also present at the launch was Professor Dato’ Dr. Jayles Yeoh, Deputy Vice Chancellor(Internationalisation) of Asia Metropolitan University. He said that the Ageless International Beauty Pageant provides the perfect platform for them to empower women in entrepreneurship and they are honoured to sponsor a RM200,000 scholarship to the winners to business education at their university.

Meanwhile, Selangor Turf club,  who will be the venue sponsor of the event expressed that they are proud to collaborate with Ageless International Beauty Pageant as the pageant recognises and showcases the many talented, intelligent and beautiful Malaysian contestants who aspire to gain invaluable experiences on the world stage.

Should you be interested to witness this unique showcasing of beauty in different perspective you may hop over to Facebook: www.facebook.com/agelessbeautypageant for more info or contact +6012-350 557